Most companies are under the false impression that SEO only relates to keywords. Years ago this would be the case; companies would choose keywords relating to their business and stuff them into everything they did online. These days Google has put a number of algorithms in place to eliminate over stuffing.
These days your website design has a serious impact on your SEO success. Before understanding how your website design will have an impact on your search engine optimisation, it’s a good idea to get an understanding on the different website designs available and how they can impact your SEO success.
The first website design to look at is the parallax design. This particular design puts your entire website on one single page. While this is unique and interesting, making use of menus, it is not very SEO effective. This particular design reduces the impact your keywords will make on search engines, not to mention there are less pages to be ranked, thereby affecting your ranking in search engine results.
The next type of website design to consider is the HTML5 design. These designs are increasing in popularity embedding videos and images to make an informative, interesting and functional website. These are fast loading websites which are loved by search engines, thereby making them the perfect choice to improve your SEO efforts.
Responsive designs are another top choice these days, as more people use multiple devices to browse the internet. Responsive designs respond based on the device being used and then they adapt accordingly, whether the client is using their desktop PC, their mobile phone or tablet. This ensures easy navigation and can be good for SEO.
The important ways your website design will affect the SEO of your site is based on five very important factors. While you have some idea of the types of website designs available, it’s how they function and the features they include that can make a difference, ensuring search engines find your site, rank it correctly and help you achieve online success.
When designing your website, whether you’re changing your current website to increase your traffic or you’re designing a brand new site to grow your new business and push it forward, you need to ensure the site is easy to navigate. Google uses internet crawlers that constantly monitor the internet and search through the pages you have online.
If the crawler arrives on your page and struggles to make it through the navigation, it will have a negative impact on your site in search engine results. Navigation is essential to the success of your business online, ensuring your customers find products and services they are searching for quickly and easily.
The speed in which your pages loads is just as important as you website navigation. It is common knowledge that customers will leave your site if your pages take more than a few seconds to load. When designing your site, ensure you and your design team in a very close attention to your page loading speeds, as this will have a significant impact on your SEO success.
The third way you website design will affect the SEO of the website is the number of pages you have. Obviously the more pages, the more the search engine has to rank. If you only have two pages, then you only have two pages to be ranked in search engine results, more pages means more visibility.
Make use of local information. The new Google algorithms are focusing extensively on local searches. Ensure your company address and contact details is on every single page of your website to help you achieve good results in local searches.
Lastly, focus on your keywords and ensure your content is of the highest quality. How your content is laid out on the page and how you seamlessly include your keywords will impact how your website design helps you achieve online success moving forward.
Author: John Charles Trace