Lately, the world has been experiencing fast, significant, and historic changes in the way people shop and the way businesses market themselves. Just a few short years ago, online businesses and marketing were an overinflated fad down-played by many businesses and marketers. Not so anymore. The last few years have seen the emergence of countless efficient and practical tools for businesses to utilize to help them grow sales and business. Very recently, the “next big thing” is happening as firms are increasingly focusing their marketing and SEO efforts on mobile sites. With 52% of the American adults owning a smartphone, businesses have seen great potential for increased sales by developing mobile SEO. In fact, 25% of the American brands have a mobile strategy, with the total mobile ad revenue forecast for 2014 being a staggering $3.5B, seven times what it was in 2009.
As with any new trend, mobile SEO is also one which is starting to attract significant attention. The most successful businessmen are the ones who anticipate upcoming trends and grab a competitive advantage by perfecting it early. Hence, below we will explain some of the best practices for mobile SEO in 2014:
Have a mobile version of your website – An essential practice is to adapt your website to a mobile edition. When your website is opened from a phone or tablet, the device is automatically recognized and the visitor is redirected to the mobile version. Mobile sites are more appealing to and user friendly. Prospective clients will enjoy their experience better on your mobile website.
Make it easy and quick to open – Today’s competitive world doesn’t allow for much dawdling. If your website doesn’t open within a second or two, the client might well get irritated and switch to a competitor. Focusing on a “users first” approach is vitally importance for the long-term future of the site.
Design with a focus on usability – While beautiful designs are always welcome for the user experience, it is extremely important that the designs are not overly complicated and focus on easy usage for the client. A complicated and difficult mobile website will irritate and lose the client.
Submit mobile site map to Search Engines – Another helpful traffic boosting tool is the ability to submit your mobile site map to search engines. By doing so, you will have access to analytics, helpful information, suggestions, and most importantly it will help the search engines recognize your site when the proper keywords are used.
Do not hide content in apps – Having content as part of an app will make it impossible for the prospective clients/guests to find it. It is not searchable as in-app content – Google will not recognize it.
Housekeeping (web and SEO) – A website requires some housekeeping, and the mobile version is no different. Active SEO-based work is essential in order to ensure traffic for the mobile version of your website.
Load keywords – Keywords are one of the most important SEO tools. Using the right keywords, through the right channels and methods, will sky-rocket traffic to your website. The keywords used as part of your website and content will help search engines to rate your content/mobile site and send it higher on the search rankings.
Use shorter keywords – When searching through mobile phones, people are much more likely to search for shorter keywords as mobile phones are less comfortable and harder to use. Use shorter and easier keywords in order to target them.
Take advantage of vicinity – The one thing that greatly differentiates mobile sites from websites is the search engines’ ability to recognize the mobile user’s location and show the search results based on the vicinity of their location. Taking advantage of that means focusing on the availability, needs, and interests of the people in your area and targeting them accordingly.
Social Media – Always ensure the vice-versa connectivity between your mobile website and your social media channels – especially the mobile based ones such as twitter and Instagram.
Mobile site usage and popularity are showing a staggering increase that shows no signs of slowing down. Mobile SEO is quickly becoming a necessity for online businesses as people are regularly looking for ways to transfer as many practices as possible to their hand-held devices. The most successful businesses comply with their clients’ needs. Being prepared to answer client needs through a mobile devise will be no different.
Author: J A Moffitt