Design A Website With An Eye On Return On Investment (ROI)

Today, businesses around the world are realizing the importance of having a credible online presence. This is because billions of dollars worth of businesses are influenced by internet portals.

There are many elements that go into the process of creating a good website that can help your business. One such element is Return on Investment (ROI). Most of the websites that are designed today are built to generate revenue, either directly or indirectly. Websites of this day are not just a tool to disperse information or catch eyeballs, but a device to make people open their purses. Each and every decision you make, every step you take, and every pixel you place must be done with the aim of improving your Return on Investment.

So, don’t settle for good websites, create a great site with Return on Investment driving every decision you take. Here are 5 ways to make your web design increase your Return on Investment (ROI).

Identify Measurable Goals

Even before starting the web design / redesign process, you need to identify and list goals for your website. What is the use of designing a good website, if you don’t know what you want from it. Setting a target like increasing visitors or converting traffic-to-business is just too vague a statement. Take some time to clearly define your objective of creating a website. Most importantly the target you define must be measurable and achievable.

Examples:

· Double the site traffic within the next 6 months

· To increase the leads by 50 per cent within the next 6 months

· To convert 20 percent of the leads generated over the next 6 months

Understanding Your Audience before Designing the Website

Having a clear and definite understanding of who you are creating the site for will help you design a site that’ll attract traffic. If the website is just to present your skills and personal views, then you can experiment and show what you want. The same can’t be said for business portals. Here you’re creating a digital asset for your target audience who are or will be your customers. Knowing who your audiences are, the categories they fall into, their general likes, what they expect from your product or service, and the kind of customer care they expect from you, play a vital role in the success of a site. Your website must compel the visitor to bookmark and visit again and again.

Keep Up with the Times

In this busy world people are always on the move. But the need to constantly keep in touch with friends and news has given rise to a mad rush to own handheld devices such as smartphones and tablets. This year we saw a paradigm shift happening. We saw more people visiting websites using their mobiles and tablets than laptops or desktops. This is an irreversible shift and the number of people using handheld devices to access websites is only going to increase.

What this change in access medium means to you? You have to keep pace with the changing world. Your websites must look great and function properly in all devices no matter the size or form of the medium. Make your website responsive. A responsive design is one which makes the website change its layout and size to suit the hardware.

With a responsive design you need to worry no more about the type of device owned by your visitor. No matter what, your website will look and work awesome across all platforms.

Study the Impact Your Website Has on Your Visitor

Using web analytic tools you can track your website performance and how visitors interact with the various modules of the site. The data / information gathered can help maximize user experience and marketing efforts. One of the most used analytics tool today is Google Analytics. This tool tells how to measure your site’s success, the number of people who have visited your site, the time they spend on a single page or whole site, their site surfing patterns, etc.

Focus on Website Upkeep

A website is not a Fire-and-Forget tool, which once launched needs no further guidance. Ongoing maintenance is one of the most overlooked elements of the design process. You worked hard to create a great website, why sabotage your chances of success by ignoring its upkeep. Websites with up-to-date, fresh, and appealing content are always in the reckoning for top spot in the search engine results page. Post regular blogs, optimize tag elements, and other modules of your site to attract more traffic and increase Return on Investment.


Author: Deephak G Lal