The graphic design industry has been expanding with graphic design being an important part of any business. The increasing sophistication of websites and other web based services is also increasing the need of graphic designers that can work with website development. The globalization of website development is seeing an increasing amount of workers that are becoming freelancers and using the movement to outsourcing as an opportunity.

Graphic Design Rates

You can pay $45,000 to $55,000 per annum if you want to employ a designer full time. However, the shift to contract work has seen a huge increase in freelancing. The freelance graphic design rates vary and the competition from highly educated freelancers from around the world has driven down rates particularly at the lower end of the freelancer market.

An example of a typical job on the popular freelancing site oDesk for a ‘Modification in design for a website’ has an estimated budget of $100. This sort of simple job would cost a great deal more if you employed a graphic designer because of all of the associated costs as well as having to ensure enough work to make their employment worthwhile.

How to Check Rates?

One way to see the rates that are being offered is to view the web portals of the popular freelancing websites. The available projects are constantly updated and it easy to view the projects and rates offered. There are many projects that have a project rate instead of an hourly rate so it can be a little difficult estimating the time that the project would take.

The huge amount of small projects that only take a few hours of work and are offered at between $50 and $100 shows that there are many freelancers that are prepared work hard by completing small jobs quickly to keep work ticking over constantly.

Freelancers Vs Employees

Employing a freelancer or a group of freelancers or employing a full time worker is an interesting comparison.

  • Taxes: A freelancer presents you with an invoice when the job is completed and all taxes are their responsibility. An employee means that you are required to calculate and forward Federal and State taxes involved with their employment
  • Holidays: A freelancer is responsible for their holidays and is generally employed by project. An employee has holidays and employers are required to pay for them and arrange for work to be done when they are away.
  • Healthcare: A freelancer provides their healthcare by themselves and does not receive sick pay. An employee needs to be provided with health care, sick day provisions and be insured against work place injury.
  • Skills: While both freelancers and employees only have the skills that they already know a freelancer with different skills can be hired instantly. An employee can improve their skills by going back to school or doing a course taking time and money.

The extra costs of an employee need to be carefully considered when thinking about graphic designer rates. The flexibility of being able to quickly hire several freelancers only when they are needed is a compelling reason to incorporate outsourcing into your business.

Expanding Your Business

One of the great things about incorporating freelancers into your business is that you can quickly respond to new graphic design projects by contacting the appropriate people and getting them involved. You can also use your experience in hiring freelancers to help when you need people in other parts of your business such as web design, coding and writing work.

With freelancers you have flexibility to respond quickly and you are only paying the freelancer when they are working on one of your projects. This is not ideal for everybody but it has so many advantages that more people are joining the freelancer revolution.

Graphic Design Outlook

There are major changes that are happening in the graphic design industry as traditional areas are stagnating and new areas are rapidly expanding. Computer based graphic design is predicted to need 60% more graphic designers over the next decade. This huge rate of growth is fueled by falling cost and the increased need for quality graphic work on websites as more businesses are making a web presence.

The figures for developing economies such as China and India is even more prolific and as many design and marketing companies are finding out, western firms are seen as premium partners that many top overseas businesses are would like to use to provide a premium web presence.

It is clear that graphic design is becoming more important and making long term relationships with contractors and freelancers is important if you wish to be able to take advantage of the market opportunities that they represent.

Author: Michael J Michaels