Evolution of the responsive web design is one of the interesting developments in the web development industry. A responsive design easily fits into devices of various screen sizes, be it a computer, a smart phone or a tablet. The design adjusts the layout according to the screen size without disturbing the clarity.
As we are in a world where more and more people are searching information from tablets and mobile phones, responsive website design has a great impact on SEO. To positively affect SEO a website should have all the elements of a responsive design.
Have a look at the benefits of Responsive web design for SEO:
Improves Local SEO Ranking
If you are targeting local keywords Responsive web design will improve local search visibility for your website. With an increased number of mobile users searching for local business directions a responsive design helps Google identify that website deserves a good position in local search results.
On the contrary, when your web pages are not mobile friendly, website will have poor user experience leading to high bounce rate which negatively affects your website position in search results.
Removes Duplicate Content
Website owners who develop a separate mobile version of a website generally replicate the original content from the main website to the mobile version. This ultimately leads to duplicate content and decreases the credibility of the mobile site in search engines. However, a responsively designed mobile site enables website owner to develop unique content and removes the challenges of the duplicate content.
Reduces SEO Investment
Responsive Web design will have a single URL for both the desktop and mobile users making it easy for Search Engines to crawl the URL’s and content easily. All the on-site efforts on desktop version will also be applicable to the mobile version including Meta tags, search engine friendly content and internal linking structure. Similarly link building efforts will be equally maintained for both desktop and mobile versions with responsive design.
Saves Money Spent on Mobile Development
Responsive web design helps business owners save time and money that would be otherwise be spent on developing an additional mobile website. Choosing responsive design saves additional costs on mobile development support and maintenance.
Improves Conversion Rate
A non-responsive website is likely to have negative impact on your business as it will not be able to compete with other competitive websites that are mobile friendly. To grow your business, it is important to reach more people than your competitors. A responsive design will ensure you have a larger audience increasing your chances of conversions.
Responsive design enables you to stay ahead of your competitors. With the increase in demand for tablets and smart phones responsive design is the key factor that reduces development & maintenance costs and improves search visibility & conversions.
Author: John R Tyler