In our fast-paced world where mobile is becoming the new standard, there’s never been a greater need to deliver a convenient user experience on the internet. What you need is a website that works equally well on every device. What you need is responsive web design.
One of the hottest trends of 2014 for the web, responsive design streamlines the development process for both desktop and mobile website design, ensuring consistent content across all device sizes. In essence, you build a website once and it works seamlessly on any screen. It takes care of any extra effort and money you would’ve spent on separate mobile web design. Just take a look at the statistics:
• 36% of all websites are responsive
• 46% of mobile users report having difficulty interacting with a web page
• 40% of people will abandon a web page if it takes more than three seconds to load.
• 62% of companies that designed a website specifically for mobile had increased sales
The benefit is clear-get responsive, get the right response. Need more evidence?
Top Five Reasons to Use Responsive Website Design
If you’re embarking on a new website design, redesigning an existing site or considering a mobile strategy, there’s no reason not to take advantage of responsive web design. Here’s why:
1. Google recommends web responsive design.
In 2012, Google recommended the use of responsive website design and currently considers it a best practice for smartphone-optimized websites. Why? On the web, responsive design maintains a single URL for your desktop and mobile content, which is much easier for users to interact with, share and link to. Plus, it helps Google discover your content more efficiently because it doesn’t have to crawl a page to retrieve and index all the site content.
2. It’s cost-effective.
Without responsive design, it’s typical that a web design company will build multiple versions of a website for each individual device. Responsive web design offers the benefit of requiring only one website. That means there will only be one version of the code and one content management system to update the content. The result? Your site is saving you time and money.
3. You’ll experience a lower bounce rate.
An unresponsive website can lead to a high bounce rate-the amount of visitors that leave your site after visiting one page. Researchers found that a staggering 28 percent of all internet users used their mobile phones to access the internet in 2013, so that means your mobile strategy has to be spot on. Responsive design is proven to cut down on bounce rates because the CSS values keep changing with different devices.
4. You’ll stay ahead of the competition.
Statistics show only 3 percent of websites are currently optimized to take full advantage responsive website design. That means your business has a huge opportunity to gain a significant edge over the competition by hiring a professional web design company and jumping on this new trend. And with a lower maintenance requirement, your responsive website will allow you to focus on your business.
5. You’ll have a guaranteed return on investment (ROI).
All of these benefits have a common thread-they each yield maximum ROI. If your website is not responsive, there’s a good chance your business will suffer as you won’t be able to compete with rival websites that are. To grow your business, you have to reach more people than your competition. You have to have a solid mobile strategy. A responsive design will make sure you have a larger audience increasing your chances of conversion.
Given the rising use of tablets and smartphones-and the fact that users seem to prefer accessing the internet on the go-2014 is poised to be the year that responsive website design takes off. You no longer need multiple websites to achieve maximum visibility.
Author: Aimee N Duffy