Mobile Applications: What Is The Future Of Mobile Apps?

Mobile phone apps are being used for virtually everything… from texting, checking Facebook and email, to checking the weather, the stock market, gas prices, and much, much more.

Popular games like FarmVille and World of Warcraft also use applications.

Smartphone apps have become the rage because they have more advanced connectivity and capabilities than traditional phones.

There is now a greater demand for smartphones than for any other type of mobile phone, according to Wikipedia.

Almost half of America uses smartphones, according to Huffington Post.

Seventy nine percent of all smartphone users reach for their phone within 15 minutes of getting out of bed (All Twitter survey).

This percentage climbs to 89% among those between the ages of 18 to 24.

Smartphone users have an average of 7.4 social/communication apps on their mobile device.

They see their phone as an important tool to keep them connected.

Other interesting smartphone user stats:

  • 34 percent post photographs on Instagram
  • 27percent post updates on LinkedIn
  • 26 percent direct message through Twitter
  • 25percent check a Facebook news feed
  • 22percent check a Twitter feed
  • 20percent check an Instagram feed
  • 16percent use text messaging

A smartphone is like a PC in your pocket.

The average smartphone user checks Facebook 14 times a day and spends approximately half an hour a day on Facebook (Source: A recent study commissioned by a company in Menlo Park, California).

By 2015, it is estimated that mobile Internet usage will surpass desktop usage.

Considering the countless ways that people now use smartphones, some have compared the smartphone to a Swiss Army Knife.

Since mid-April of 2013, an underdog apps company has been paving an untrodden frontier that will soon be rolling out a newfangled breed of apps, only this time, with an innovative spin.

These applications will include gaming apps, social media apps, and more.

Clearly, the company intends to become the head honcho in the application industry, as stated in their promotional materials.

A recent company newsletter states that their goal is to reach one million users before June 15, 2013, which will be a record.

They are over halfway there as of May 22, 2013, even though none of their sign-ups have seen any of the company apps. In fact, the company is yet to go public.

Q: So why would half a million people join an app company without seeing the apps?

A: It’s the innovative spin, i.e. combining apps with what the company calls “incentivized sharing.” The company guarantees that their users will be rewarded through a sharing model similar to a network marketing pay plan. The difference is, the cash rewards will come primarily from the generation of advertising revenues rather than the selling of products.

The company will track these revenues through an app that has been designed for smartphones.

The apps will most likely also work on desktop computers and laptops, like most other apps.

There is still much about this company that we do not know.

Whether or not this company will live up to the aforementioned hoopla is yet to be revealed.

But with over a half-million sign-ups in a month, eyeballs sure are popping!


Author: Tom Gruber