Studies indicate that 3 out of 10 people use a mobile device when finding something on the Web, a finding that is pushing website administrators to consider mobile site design to leverage online business. With smart phones and mobile web-ready devices becoming ever more popular, it is more and more likely that your customers will be looking for you via their cell phone browsers.
But even if you already have a well-established website, your customers may find it hard to navigate your site from their smartphones. It’s time to consider mobile site design before you lose revenue and potential clients because of visitors’ negative experience when accessing your site from a mobile device.
Here are a few tips to make your business website more mobile-friendly:
Mobile browsing is not the same as desktop browsing. Users who use their phones to navigate the Web are doing so because of two things – they are on the move, or they are bored and want instant results. If you already have a regular site, it won’t do any good to just shrink its contents to fit a smaller screen. Optimizing your website for mobile use means you have to do away with some features of the regular site, and add new features that best suit the mobile browsing experience.
Make your website mobile friendly by keeping these in mind:
· Streamline your content– clean up your content so your page will load faster; more than a few images is not necessary. Visitors will appreciate fast loading times not only because they get results faster, but also because a leaner site costs less data. Remember that most mobile internet subscriptions are billed on data usage instead of flat rates.
· Size matters in mobile site design– keep the site uncluttered and easily readable on a small screen, use large and easy to read fonts. Mobile sites should consider screen real estate in adjusting the layout of a page. From a mobile, sites are usually viewed in portrait (on desktop, a webpage is viewed in landscape orientation), and users will usually want to scroll in one direction only.
· Use clickable buttons– having a “Call” or “Buy” button on the page will save you lots of text cluttering the screen. Used correctly, these buttons can prompt the phone to call your contact number, or link directly to a payment portal (such as PayPal). This eliminates the need for visitors to write down your number or your billing details on paper, and then dialing the number on the phone or logging in with the payment gateway.
It’s also important to know what types of devices your clientele is using to access your site. This can be done by using tracking software (such as Google Analytics, which is free). These data will be important in developing and testing your mobile site design.
Author: Daisy Vi