Whether you are a professional developer, an aspiring beginner or an enthusiast, this one is going to be extremely useful for all of you. Making a simple website without considering the important guidelines is simply a waste of time, if you do not get visitors or customers. Website designing is successful only if it fetches you customers resulting into increased revenue. So, here are the guidelines that you should be keeping in your mind while designing an eCommerce website.
Here are some of the best points to remember for eCommerce Website Development:
1. Simplicity is the key:
These days, customers like simple website that reflect professionalism. They do not like gaudy websites whose pages are full of images and texts of different colours and fonts. So, it is always a good idea to keep it simple and professional.
2. Easy to navigate:
If there are too many products to sell, they should be categorized properly in a hierarchy so that the customers find it easy to search for them. Also, it has been surveyed and proven that visitors leave the websites within ten seconds if they are difficult to navigate. Apart from that, there should be an advanced search option that helps user find the products that they are looking for easily and quickly.
3. Product transparency:
Customers like clarity when it comes to product; don’t just fake it! In addition to that, a customer would love to know every minute detail about the product before placing the order. So, it is advisable to keep the high resolution product images of all the products so that the visitor gets chance to see the products clearly. Apart from that, you should mention every detail about the product as the product description along with its availability. Even if it is out of stock, you should keep an option through which a user can set an alert through an email or SMS, when the product becomes available. Moreover, the product videos are the latest trend of the eCommerce websites. Customers love to watch the videos of the product that describe the uses and benefits of the products.
4. No distraction:
There should be no distraction like the sudden pop us and advertisements on your website. It is one of the most annoying things for customers. Moreover, there should be more number of call-to-action buttons. Also, the shopping cart visibility and clear display of discount and special offers should be taken into the consideration.
Customers will consider your website genuine only if they feel that it is secured. For that, you need to keep multiple payment options like through credit cards, debit cards, net banking as well as cash on delivery. Moreover, it is highly advisable not to keep shipping charges.
Now that you are aware of the most important things to be taken into the consideration while developing an eCommerce website, you must remember those points and implement them so as to increase your conversion rate to a great extent.
Author: Bhatt Digant