The Importance of Having a Mobile Website

Searching the internet and browsing websites via a mobile device is becoming increasingly popular. It is estimated that by 2016, mobile searches will generate approximately 27.8 billion more queries than standard desktop searches. Therefore, it is extremely important that your business keeps up with this growing trend by having a well designed mobile website. This article takes a look at some of the benefits of having a mobile compatible website for your business.

Great First Impression

You only get one chance to make a great first impression, and this applies to your mobile website. A poorly designed mobile website, or a standard website that isn’t compatible with mobile devices, will give a very bad impression, and it could cost you a potential loss of customers. Every visitor to your site equals a potential client, so be sure make a first great impression with a well designed website.

Compatible with a Variety of Devices

Mobile website designers will be able to create a sleek mobile website that looks great on a variety of mobile devices, no matter what makes or models your customers are using. This can include a website which is fully functional on a variety of models of phones, iPads, and other makes of tablets.

Easy Browsing

A mobile friendly website will clearly display all of the information to your visitors. They will be able to access areas of the website that they need to view both quickly and easily. There is also the option of having a fully mobile compatible web store, so that customers are able to securely order products from their phone.

Don’t Get Left Behind

People all around the world are wanting to view websites while they are on the go. By choosing not to have a mobile compatible website you are infact getting left behind to the competition. Over 93% of American adults use a mobile phone, and plenty of these people use it to access and browse the internet, plus there are currently over 2 million cell phone worldwide and this figure is rapidly rising. If a visitor uses their mobile device to view your website and the layout and format is wrong then they may be put off from ordering, or from using any of your services in the future. This can cause serious damage to the reputation of your business, not to mention a loss in sales. Stay ahead of the times and invest in a mobile compatible website now to avoid losing out.

A great website design team will be able to design and create your dream mobile friendly website. Remember, you do not have to hire a website designer that is located in your area, or even in your country, as they are able to work on a project from anywhere in the world. You can choose to be as involved in the design process as you like, and you can let the designers know the overall look and feel of the type of mobile website that you are wanting to achieve.


Author: Owen A Barron