Graphic designers work in many different settings and create many different types of objects. Basically, anything synthetic you buy or see is probably the product of-or at least bears the stamp of-a graphic designer: a cereal box, a billboard, a road sign, a magazine layout or a travel brochure. Given that there are tens of millions of websites now, and that many companies want to hire a talented designer to attract as much traffic to their sites as possible, the future looks bright for careers in graphic design. And given the rapid pace of technology, no one can predict what the future will hold for graphic designers.
The average salary for a designer is about $42,000 a year. Graphic designers might work for a single company or corporation, or they might freelance and work on one project at a time, each for a different client. Some designers work on several projects at once. They are responsible for the entire look of a product: how big it is, what colors are used, what fonts are used, and so on.
One of the main categories of graphic designers is web designers. Web designers often create whole websites from scratch, and then maintain them for as long as their clients want them to. They must know all the major programming languages, and they must keep up to date with changes in Internet technologies, which of course is a tall order. Web designers also must understand what attracts web visitors and what gets people to stay on a certain page. This means they have to use just enough images to get someone’s attention, but not so many that these images distract from what the text is trying to get across.
If a company or a firm employs several designers, then it falls to the art director to coordinate the activities of all these designers. The art director will meet with clients first to learn the parameters and expectations of a give project, and then she or he will explain the project in detail to the design team. The art director might assign tasks and responsibilities to each designer, and then make sure that they all complete their duties on schedule. An art director is also charged with making sure that every project sticks to a certain budget. Then, when the project is complete, it often falls to the art director to present that project to the clients to make sure they are satisfied with the work-and this last responsibility can be nerve-wracking because the stakes are often very high at this point.
Another popular design career is that of video game designer. These designers create animation, backgrounds, characters and “props” for video games. Video games are so ubiquitous and popular nowadays that this field is ripe for massive job growth. Not only that, but many video game designers love their jobs and have a blast at work every day.
Author: Susan Bean