A strong web presence can work wonders for your company, greatly increasing profits and customer base. If money is a concern for you and you want to develop a high quality website without spending a fortune, opt for a prepackaged website design solutions. Created especially to meet the needs of small businesses, these packages provide you with all web design features at an affordable price starting from a few hundred dollars.
Before you select a website design team, make sure they understand the following five issues so that you get the right web development solution for your business.
1. Website Design should Support multiple web browsers
For widespread visibility and reach, don’t restrict your website to single browser support. Make sure your website is compatible with all dominant browsers in the web browser market, namely Internet Explorer, Apple, Mozilla, and Opera, for maximum impact. If prospective customers cannot load and view your website on their preferred browser, they will simply switch to your rival sites instead of requesting additional information.
2. Content Management should be easy and possible without any technical knowledge
Fresh content is vital for ensuring repeat visits from customers. However, many website design packages provide support only for static web design that prevents you from adding or modifying content. To get support for content edits, ask your web development team to add a content management system to your development solution. Though the feature will incur a small additional cost, it will greatly simplify the process of updating website content.
3. Use genuine company photos instead of fake stock pictures
Website development packages often include a set of stock photos of models dressed in corporate attires and wearing telephone earpieces, for business websites. These photos appear on the pages of many sites and do not make a connection with customers. Your customers need to know they are dealing with real people and the best way to justify your genuineness is through the use of actual employee, building, vehicle and customer photos.
4. Customize website design template for a unique personality
A combination of new and old, template and customization is ideal for an effective and inexpensive website design. Though templates greatly simplify the design process, do not forget to add a little customization to make your site memorable and stand out from the clutter of other sites built from similar template features and backgrounds.
5. Website Design should reflect both the company’s image and values
To form a long lasting relationship with your customers, your website design should reflect your company personality and core company values and ideals. An ineffective design with poor navigation and choice of features can make even the most high quality and reputed business lose customers.
A “yes” to this question is vital for selection of an appropriate website development solution for your company. Select a website design company only after exploring all the five issues listed above, to ensure a high return on investment and increase the chances of your websites’ success.
Author: Daljeet Sidhu