Almost every business owner that owns a website these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, etc. and all screen resolutions must be compatible, too. We have seen the evolution of these mobile version websites and it continues to grow. Business owner have seen the value a mobile version of their website can bring new as well as retain existing clients that are mobile users such as: smartphones, laptops, iPads, etc. The web has changed the way we communicate. As business owners we need to present information the user in different versions today in order to maintain our target attention
In the Web design and development industry, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be almost impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? Or is there another option? Although, we the mobile technology continues to emerge many are making use of technology that can keep them close their information while on the go.
Responsive Mobile Web Design is one of the newer approaches that suggest that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of grids and layouts, images as well as specific CSS styles. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. Many are use mobile device to make purchases, view information, read or write reviews. Therefore, the ability to provider user with the proper mobile site will add value to any business marketing and customer engagement. This would eliminate the need for a different design and development phase for each new gadget on the market. Mobile technology is here is not the future, it has grown in the past 5 years and it gradually continues to surface. This can only make us more efficient in communicating with our consumers and provides the ability to put our products or service at their fingertips.
Author: Jaime A. Ramirez