Graphic Design refers to a specialized area of the Visual Arts.
Generally, it is considered to be for commercial, advertising or educational purposes. It involves the enhancing of a product, service or information by designing a pleasing visual or set of visuals.
Traditionally, this field has included both the creative
preparation and execution of materials in the areas of: Logo Design, Corporate
Identity, Brochure Design, Photo Retouching, Charts/Graphs/Diagrams, and other
printed materials. Graphic Design can also include the preparation of 35mm Slide
Presentations, Television Advertisements, Multi-Media Presentations, and other
Today, the term Graphic Design also includes the rapidly
expanded Web Design market. While a Designer may certainly specialize in
one area, it is common to find designers with applicable knowledge is more than
one discipline. An artist may be expected to design entire websites, edit
photos for both print and web use, and design printed materials which also have
Most of us are surrounded by artwork work daily without
even realizing it. Many of the web sites you visit involve the efforts of a Graphic
Designer. Advertising Agencies employ many them to prepare the ads
you see on television. And here are some more signs of Graphic Designers on the
scene: the signage you see in front of businesses; the menu at last night’s
restaurant; the morning newspaper; the brochures at the doctor’s office; all those
greeting cards at the store; and yes (unfortunately!) all that junk mail you
In the past, a Graphic Designer could rely on predominately right-
brain tendencies of being a “Creative” type. These days, a Designer needs to
have a “balanced brain” in order to be successful. In the last two decades,
knowledge of computers and increasingly powerful software programs has
become a requirement to accomplish the necessary creative work. One must not
only be “Creative,” but also possess the “Logic” skills to pilot numerous software
programs, trouble shoot computing issues, etc.
Graphic Design is a highly rewarding career. Not only does it
challenge an individual mentally, it also offers the opportunity to network with a
wide variety of professionals in numerous fields. This profession is also a great Work
At Home opportunity. Once one is established (education, contacts, etc.), a Home
Office can be the perfect option. Incomes vary and are dependent on a number of
factors, including: area(s) of expertise, years of experience, business contacts, etc.
Author: Kelli Swan