As Bob Dylan’s famous lines said, “Times they are a-changing”-and they keep on changing. Earlier, the reputation of the company in the big wide world depended on the opulence of the building it was housed in, the crispness of its letterhead and the force of the number of years it had existed. Then, advertisements on radio and TV became the defining factors; the company was judged by its advertisements. Times are changing and now it is the websites that create that crucial first impression. Now it is your website and it’s the combination of its looks, its functionality, its content and other factors that earn you the visitor’s admiration or censor.
Choosing the right web development company to give birth to your business web site is very important: it can make or break your online success. Today, websites function, not just the face of your company, but also as its shop. More and more people are opting to use the internet to pay their bills, to earn their money and to buy what they need. Companies are increasingly using websites to, not just advertise their products and services, but also to generate revenue. You need a company that can deliver a functional, attractive and SEO-optimized website.
An attractive and easily navigable website that invites the visitor to explore further and impels him/her toward the store is a great plus. For this, your website need to be developed well; it should be defect free; it should load quickly. But all this will be wasted if people do not visit your site. SEO optimized content that informs the reader as well as pleases the search engine is needed to get the visitors. So, you need someone to develop a great site (a web developer), someone to design it (a web designer), and someone to make it SEO friendly (SEO team and a content writer).
If you have worked on any project that involves more than three different teams, belonging to different companies, working from different sites, you will know that a lot of time and effort will be wasted in the whole process. So, if you get different companies to develop, design and SEO optimize your website, you are looking at a bleak future that involves deadlines that drop dead and numerous revisions that lead to the creation of an unpalatable hodgepodge. So, unless you want to test your organizational and leadership skills, avoid a fragmented approach, and go for a web development company that can handle all the aspects related to website development.
What you need is a web development company that caters to all these three needs. Choose a company that has worked and built websites with good functionality, design and SEO content. The price could be high, but if you go for a good offshore company, you can get it all at economical rates. This approach will makes the process of website development smoother for you and ensure that your website is developed on time and is capable of handling and attracting visitors and earning revenue. It is a lot simpler, and in the long run cheaper, to entrust you web development project to a company that can deliver on all the three major web development areas.
Author: Vatsal M