There are so many facets to gaining success in a business online-whether it is an exclusively online business or an existing business that is expanding to the internet. From internet marketing to web design and developing, it can all be pretty overwhelming. This brings us to the question of web design. It is absolutely necessary to spend money and time on this aspect of your website? The answer is yes, and we explain why below.
First Impressions Count- First, though it may seem over said-it still applies just as fiercely as the first time it was said: first impressions do count. It’s hard enough getting visitors to your site-you want to keep them there once they find it, don’t you?
Professionalism-A well designed website-as opposed to a cheap template you got for free off a hobby site-is necessary if you want to present any sort of professionalism to your existing and potential customers. It shows them that you care enough about them to invest time and money in the product you sell and stand behind.
Competition-Moreover, having an aesthetically-pleasing website makes you in line with the spiffy websites your competitors are using, and yes..they are using them, that is if they want to make any money at all.
Soothe Fears- Having a well developed, well designed website for your potential customers can soothe their inherent fears. The fears I am referring to are the ones people have with trusting anyone advertising on the internet. Due to the fact that they are not getting your pitch in person, down deep they trust you less than if they met you. A well designed site offers them a better sense of security in buying your products and/or services.
Author: Mark A. Abrahams